Privacy Policy & Notice of Privacy Practices
Vally Medical Group, APC ("Vally Medical Group," "we," "us," or "our") is committed to protecting the privacy of our patients and website visitors. This Privacy Policy describes how we collect, use, and safeguard your information, including protected health information (PHI) regulated by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), and information collected through our website at vallymdhawaii.com.
1. Information We Collect
Protected Health Information
As a healthcare provider, we collect and maintain protected health information (PHI) necessary to provide medical care, process insurance claims, and conduct our healthcare operations. PHI may include your name, date of birth, address, phone number, email, social security number, insurance information, medical history, diagnoses, treatment records, billing records, and any other information you provide during your care at one of our clinics.
Website Information
When you visit vallymdhawaii.com, we may automatically collect non-identifying information such as your IP address, browser type, pages visited, time spent on pages, and referring website. If you voluntarily submit information through a contact form, appointment request, or feedback page, we collect the information you provide.
2. How We Use Your Information
We use your information for the following purposes:
- Treatment: To provide, coordinate, and manage your medical care.
- Payment: To bill you or your insurance for services rendered.
- Healthcare Operations: To run our practice, train staff, evaluate quality of care, and comply with legal requirements.
- Patient Communications: To contact you regarding appointments, test results, care instructions, and post-visit feedback.
- Legal Compliance: To comply with federal, state, and local laws, including public health reporting, judicial and administrative proceedings, and law enforcement requests.
3. SMS / Text Message Communications
Vally Medical Group offers SMS communications for operational purposes including appointment reminders, post-visit feedback requests, no-show follow-ups, and other patient care communications.
How You Consent to Receive Text Messages
At the time of patient registration or intake at any Vally Medical Group clinic, our staff will verbally ask whether you consent to receive SMS communications from us. If you agree, your consent is documented in your electronic health record. Only patients with documented consent are added to our messaging list.
Message Types and Frequency
If you consent, you may receive:
- Appointment reminders
- Post-visit feedback requests
- No-show follow-ups with rescheduling information
- Other operational communications related to your care
Message frequency varies based on your care, typically 1 to 4 messages per month.
Message and Data Rates
Standard message and data rates may apply based on your mobile carrier plan. Vally Medical Group does not charge for SMS messages.
How to Get Help
Reply HELP to any message for assistance, or visit vallymdhawaii.com for clinic contact information. In a medical emergency, call 911.
How to Opt Out
You may opt out of SMS communications at any time by:
- Replying STOP to any text message you receive from us
- Asking any Vally Medical Group staff member to update your consent status
- Contacting any of our clinics directly
Opting out of SMS will not affect your ability to receive medical care at Vally Medical Group.
No Sharing of Mobile Data
Vally Medical Group does not share, sell, or rent your mobile phone number or SMS consent status with third parties for marketing purposes. Your mobile information is used solely for the operational communications described above.
4. Your HIPAA Rights
Under HIPAA, you have the following rights regarding your protected health information:
- Right to Access: You may request a copy of your medical records.
- Right to Amend: You may request corrections to your medical records if you believe information is inaccurate or incomplete.
- Right to an Accounting of Disclosures: You may request a list of certain disclosures we have made of your PHI.
- Right to Request Restrictions: You may request restrictions on how we use or disclose your PHI for treatment, payment, or healthcare operations.
- Right to Request Confidential Communications: You may request that we communicate with you in a specific manner or at a specific location.
- Right to a Paper Copy of This Notice: You may request a printed copy of this Notice at any time by contacting any of our clinics.
- Right to File a Complaint: If you believe your privacy rights have been violated, you may file a complaint with our Privacy Officer or with the U.S. Department of Health and Human Services Office for Civil Rights.
5. When We May Share Your Information
We may share your protected health information without your written authorization in the following circumstances, as permitted or required by HIPAA:
- With other healthcare providers involved in your treatment
- With your health plan or insurer for payment purposes
- With business associates who provide services to our practice under a signed Business Associate Agreement
- When required by law, including public health reporting, abuse reporting, judicial proceedings, and law enforcement
- For workers' compensation claims as authorized under Hawaii state law
- To avert a serious threat to health or safety
For any other uses or disclosures of your PHI not described above, we will obtain your written authorization, which you may revoke at any time.
6. How We Protect Your Information
We maintain physical, administrative, and technical safeguards to protect your information, including encryption of electronic PHI, access controls on our systems, staff training on privacy and security, secure disposal of paper records, and Business Associate Agreements with vendors who handle PHI on our behalf.
7. Website Cookies and Analytics
Our website may use cookies and similar technologies to improve user experience and analyze site traffic. These technologies do not collect your protected health information. You may disable cookies in your browser settings, though some site features may not function properly as a result.
8. Children's Privacy
Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13 through our website. Parents or guardians who provide medical information on behalf of a minor patient are acting as the minor's personal representative under HIPAA.
9. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make significant changes, we will update the effective date above and post the revised policy on this page. Continued use of our services after a policy update constitutes acceptance of the revised policy.
10. Contact Us
Privacy Officer: Dr. Zain Vally
Vally Medical Group, APC
82 Puuhonu Place, Suite 202-203
Hilo, HI 96720
Email: privacy@vallymdhawaii.com
Website: vallymdhawaii.com
To file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights, visit hhs.gov/ocr/complaints or call 1-877-696-6775. You will not be retaliated against for filing a complaint.